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Spring Bling Contest
Winners!
Thousands of
affiliate accounts were reviewed for the metric-based contests,
and over 100
nominations were reviewed for the value-based contests. Here are
the best of the best! |
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As we mentioned at the beginning of this
contest, we believe that the affiliate industry has always
been one of the main driving forces behind innovation
on the web, so we challenged you to look for ways that
you can "add value" to the web. The
more value you can add, the better your chances of attracting
people to your site, and that means higher recurring revenue
for you. Sierra Trading Post would like to extend a big
thank you to everyone who participated in the
contest, and a special congratulations to the winners.
Keep it up!
*We would like to publish the names, websites,
quotes, and a brief description of each of the winners
to show everyone why they best deserved the prizes. However,
due to the competitive nature of the affiliate industry,
publishing this information is not always acceptable.
We have worked with the winners to decide what we can
and cannot publish.
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BEST
VALUE-ADDED PRESENTATION OF OUR VALUE PROPOSITION |
| Affiliate
Name - Michael Yack
Website -
FabulousSavings.com
STP Comment - Excellent
consumer communication, education, and ability to reach
consumers searching for products that we sell. Outstanding
professional design and copy. FabulousSavings.com has done
a better job of highlighting some of our famous name brands
and products than any other affiliate.
Contest Winner Comment Snippet -
Fabuloussavings.com gratefully and proudly accepts the Spring
Bling Award for *BEST VALUE-ADDED PRESENTATION OF OUR VALUE
PROPOSITION*. Without the hard work and tireless dedication
of Sierra Trading Post affiliate manager, Andy Newlin, this
award would not have been possible. In fact, our flourishing
success is primarily due to his peerless efforts in providing
the essential tools and support necessary for our development
team to create a memorable, visually appealing website.
Fabuloussavings.com thanks Andy Newlin and the entire staff
at Sierra Trading Post for this award.

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BEST
VALUE ADDED TACTIC |
| Affiliate
Name - Scott Aikin
STP Comment - This
implementation of many marketing tactics within one outdoor-enthusiast
social network has great potential. The social network enables
blogging, photo albums, and a gear store. Within the gear
store, Scott has developed his own personalization engine,
price-drop alerts, cross-sell engine, wishlist, and more
– all of which are very user-friendly and intuitive.
Outstanding site-search and browseability. Great site!
Contest Winner Comment Snippet -
Thank you Sierra Trading Post for giving me such a great
goal! I'd have never gotten so much work done if not for
this. I love the unique prizes and believe they're much
more valuable than any cash prize. I certainly hope other
affiliate programs follow suit. STP has an outstanding program,
and I can't wait to see what new innovations they introduce
in the future. |
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HIGHEST
PERCENTAGE INCREASE IN NEW CUSTOMERS |
| Affiliate
Name - MomsView.com
Coupons and Mom Support Forums
Website -
Momsview.com
STP Comment - Outstanding
community for moms! Clean layout, supportive and positive
community that is well moderated, benevolent, and very educational.
Momsview has developed a great way of promoting offers to
a niche community and generating new customers for Sierra
Trading Post.
Contest Winner Comment Snippet -
The coupon Sierra Trading Post is making available to its
affiliates like Momsview.com are greatly appreciative by
the shoppers. Thanks again.

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MOST
AGGRESSIVE AND EFFECTIVE STP MARKETING |
| Affiliate
Name - M.Saito
Website -
sierratrading.hp.infoseek.co.jp/index.htm
STP Comment - Unparalleled
international affiliate performance! Outstanding communication
and conception of the Japanese consumer-experience. M.Saito
put an extraordinary amount of effort into enabling ecommerce
across language barriers. M.Saito surveyed visitors and
created FAQs based on feedback, mailed them Sierra Trading
Post catalogs on our behalf, performed in-depth studies
and analysis of our marketing as a whole, and most importantly,
acted on the analysis and saw immediate sales gains. M.Saito
demonstrated to us an exceptional ability at analyzing every
aspect of marketing and applying this knowledge to more
than one channel to see results.
Contest Winner Comment Snippet -
I win this prize and am happy. But, the prize might not
have been won if there was no Andy Newlin. I am Japanese.
And, English cannot be used well. He was interested in a
new market named Japan and did a very kind support to me.
He taught a new possibility to me. And, I am glad. Being
able to tell the charm of Sierra Trading Post to a lot of
Japanese. But there are still a lot of potential Japanese
customers. It doesn't know a lot of of they Sierra Trading
Post. Hereafter, I want to tell STP to a lot of Japanese.
This prize is won, and the feelings have grown further.
I wish to express my gratitude to all staff with Andy. Thank
you for giving this prize.

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MOST
IMPROVED OVERALL SALES |
| Affiliate
Name - Rog, Char,
Andrea, John
Website -
Fatwallet.com
STP Comment - Fatwallet
has done a great job of marketing Sierra Trading Post within
their community. In addition to being a very responsive
and innovative partner, their own marketing efforts to ensure
the continued growth of their community is impressive. Thanks
for the outstanding help!
Contest Winner Comment Snippet -
Sierra Trading Post has a great offering and promotions,
and sure we promote these to our user community. The real
story though is how well received Sierra Trading Posts is
received by our community. They can be a tough crowd but
they clearly like STP. It's a reflection on the value you
deliver and how well you treat the customer. Well done Sierra
Trading Post!

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GET
INVOLVED IN THE COMMUNITY! |
| ABW
Member - Hotspice
STP Comment - Thanks
for being a part of the affiliate community and for the
support you give our program on the boards!
Contest Winner Comment Snippet -
Thanks so much to ABW and STP for this prize. The STP program
is by far the best outdoor gear program to work with. All
the tools they provide through the slingshot make is a breeze
to get you site up and running. ABW and it's members have
been the key since I threw my hat in affiliate marketing.
It's great to get help from people that have been doing
this forever and a day, and finally being able to help others.
Keep up the great work both of you.

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HIGHEST
NUMBER OF NEW CUSTOMERS |
| Affiliate
Name - Maggie McBane
Website -
Dealhunting.com
STP Comment - DealHunting
has been very effective at attracting new customers to Sierra
Trading Post. Great job of placing us in appropriate product
categories and keeping our offers up-to-date!
Contest Winner Comment Snippet -
Sierra Trading Post has been an excellent merchant to work
with. Andy Newlin keeps us informed of the latest consumer
promotions and works closely with us to maximize our sales.
This results in an excellent shopping experience for the
customers and works wonderfully for both of our companies.
Thanks, Andy!

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HIGHEST
NEW CUSTOMER PERCENTAGE |
| Affiliate
Name - 24HourMall.com,
Inc.
Website -
24HourMall.com
STP Comment - Your
clean site layout and intuitive design leads to very qualified
traffic. Well-organized site and great search marketing!
Contest Winner Comment Snippet -
Sierra Trading Post is a great site to promote because they
sell well-known brand products at terrific prices and the
affiliate program has tools such as data feed and Dynamic
Rich Media as well as a large selection of banners and links
to make it easy to promote STP.

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