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1st Round Winners - $500 Gift Certificates!
The Marketing Team at Sierra
Trading Post has selected six winners for the 1st round of the
Score 4 More contest. Over 100 websites were nominated by both
affiliates and Sierra Trading Post, and each one was reviewed
to see who best met the contest criteria. Here are a few of the
things we took into consideration:
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Compliance with our Affiliate
Terms & Conditions
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Cross-browser and screen
resolution compatibility
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Website performance and
availability
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Usability and overall appearance
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Search engine friendly
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How effective the affiliate
has been in driving sales
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Creative marketing techniques,
including content, graphics, link architecture, navigation,
keywords, product selection, categorical promotions, naming
conventions, directory inclusion, and more.
As we mentioned at the beginning of this contest, anyone
can win, not just top performers. The winners from this
round of contests range anywhere from <$200 to >$40,000
in sales for the months of October and November. Sierra Trading
Post is proud to have them as business partners and would like
to extend a big thank you and warm holiday wishes to them. Congratulations!
*We
would like to publish the names, websites, quotes, and a brief
description of each of the winners to show everyone why they
best deserved the prizes. However, due to the competitive nature
of the affiliate industry, publishing this information is not
always acceptable. We have worked with the winners to decide
what we can and cannot publish.
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MOST CREATIVE & EFFECTIVE - Outdoor Apparel
& Gear
Affiliate Name: David MacLeay
STP Comment Snippet: "Providing gear
reviews of this quality is very unique in the affiliate
industry. Very useful website for many people and we feel
this is a great contribution to the world wide web."
Contest Winner Comment Snippet: "Thanks
so much for the award! Being able to integrate Sierra Trading
Post's pricing and inventory with our gear review database
has allowed us to provide a more comprehensive service for
our users and to substantially increase our revenue at the
same time. Your proactive program management and timely
communications make it a pleasure to work with you. The
gift certificate doesn't hurt either!" |
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MOST CREATIVE & EFFECTIVE - Men's Clothing
Affiliate Name: Gordon Skevy
ABW Username: Gordon
STP Comment Snippet: "Very good custom
categories and the ability to browse these categories via
drop-down menu’s across the top. Brand name drop-down
also very nice. Very useful website for guys and people
shopping for guys."
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MOST CREATIVE & EFFECTIVE - Women's Clothing
Affiliate Name: Scott Aikin
ABW Username: Snib
STP Comment Snippet: "The method of
assimilating products combined with the outstanding internal
SERP exposure for Sierra Trading Post is very unique in
our affiliate network."
Contest Winner Comment Snippet: "Wow,
what a sweet prize!! I’m very happy this is a gift
certificate because it forces me to use STP and see it from
a buyer’s standpoint. My family is going to be getting
lots of nice gifts this year!! Thank you Sierra Trading
Post!"
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MOST CREATIVE & EFFECTIVE - Shoes & Boots
Affiliate Name: Pablo Edronkin
STP Comment Snippet: "Great site with
lots of potential. We are trying to encourage Spanish and
Portugese affiliate websites in our program, and Andinia
is the most effective one we’ve seen so far. 10 pages
of custom copy about our different product categories –
good internal search results for “zapatos” and
other products. Decent Spanish-language SERP exposure for
Sierra Trading Post is very unique in our affiliate network.
"
Contest Winner Comment Snippet: "Thanks
for the prize! I publish a lot of articles describing my
expeditions and trips. It is always nice to supplement these
with links and references to specific gear categories because
people just love to read how they can use what they would
love to buy and how these items are used in real life.
You can't do that if you don't have lots of good products
to offer and you don't make an effort to think like your
customers. STP lets me offer all these products, and all
I have to do is travel around."
STP: Pablo is both a bush pilot and mountaineer
lurking in Patagonia and living in Argentina - what an adventurous
life!
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MOST CREATIVE & EFFECTIVE - Kids' Corner
Affiliate Name: Derek Mitchell
STP Comment Snippet: "Your site breaks
down kids clothing by type – you can see just the
'outerwear' kids clothing by navigating through your browse
index – very creative content and linking structure.
"
Contest Winner Comment Snippet: "Thank
you for the recognition! But the quality and variety of
products in the STP affiliate program breeds its own success
in many ways. We always feel tempted to buy many of the
items ourselves whenever we browse your online offerings.
Thanks again!!"
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MOST CREATIVE & EFFECTIVE - Home Decor
Affiliate Name: Ron - 7 Days A Week Marketing
ABW Username: 7-Days
STP Comment Snippet: "Clean presentation,
good navigational structure, keyword targeting, markets
us on more than one site, each one hits different niche
keyword markets. This site breaks down home décor
and other categories into sub-categories."
Contest Winner Comment Snippet: "Wow!
I'm really surprised and honored. Thank you to the judges
for selecting my site. The Q4 contest has been a wonderful
thing. It now has me spending more time on my Sierra Trading
Post sites than any other merchant. Not only did I win an
award, my sales have been steadily rising too and that's
a win/win situation for all of us! But I could not have
done it without you. You've been a great help to me as an
affiliate manager, providing fast and helpful support at
every turn."
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Congratulations!
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