Glossary
This glossary is designed to help affiliates understand the variety of terms and acronyms associated with the industry. If you have any questions or have a term we missed contact us.
Above the Fold - Portion of a web page visible on load, highest value area.
Affiliate - Individual that markets products for a merchant, earning a commission.
Affiliate Agreement (AA) - The agreement between an affiliate and a merchant that governs the relationship.
Affiliate Manager (AM) - Merchant representative that assists affiliates.
Affiliate Program - Revenue sharing partnership where the affiliate markets for the merchant for a pre negotiated payment.
Backlink - A link from another web site to your site.
Browser Helper Object (BHO) - Any toolbar or plugin that is integrated into a browser.
Cascading Style Sheets (CSS) - Used to set common styles on a web site.
Charge Back - Incomplete sales transaction that results in a commission deduction.
Click Through - When a viewer clicks a link.
Click Through Rate (CTR) - =Impressions/Clicks, how often a visitor clicks an ad after it has been displayed.
Cookie - Short line of text stored on a user hard drive when they visit a site.
Conversion Ratio/Rate (CR) - =Orders/clicks, how often a visitor makes an order after clicking through.
Cost Per Action/Acquisition (CPA) - Amount merchant pays affiliate per visitor-initiated action (such as an order).
Cost Per Click (CPC) - Amount merchant pays affiliate for each click on merchant ad.
Cost Per Impression (CPM) - Cost per thousand impressions.
Earnings Per Click (EPC) - Usually the average pay out per hundred clicks.
GoldenCan Store Integration - Code generator that creates storefronts for affiliates.
Impression - When an ad is displayed to a viewer.
Merchant - Online vendor of goods and services that offers an affiliate program.
Paid Inclusion (PI) - Guaranteed listing in a search engine based on a fee.
Parasite - Technology that alters normal performance of click tracking and disrupts affiliate business.
Pay For Performance (PFP) - Merchant pays affiliate based on a predetermined action.
Pay Per Click (PPC) - Bidding system where advertiser pays a search engine per click for ranking.
Pay Per Click Search Engine (PPCSE) - Paid search services such as Google's Adwords or Yahoo's sponsored search.
Payment Threshold - Minimum amount of commission earned before payment is made.
Product Showcase Creator - Automatic storefront creator for a merchant's products.
Return Days - Number of days after a click through that the affiliate still earns a commission.
Return On Ad Spend (ROAS) - =Return/Ad Spend, the percentage of income vs. expense generated by advertising.
Return On Investment (ROI) - =Return/Investment, the percentage of income earned vs. total investment.
Search Engine Marketing (SEM) - Umbrella term encompassing both PPC and SEO marketing.
Search Engine Optimization (SEO) - Optimizing your site for indexing by search engines to improve search ranking.
Search Engine Results Page (SERP) - The listing a search engine returns in response to a query.
Terms and Conditions (T&C) - See Affiliate Agreement.
Terms of Service (TOS) - See Affiliate Agreement.
Recent News
Teva
Teva: Just from their looks, Teva sandals are a far cry from ordinary. Their high friction outsoles, tacky topsoles and sturdy demeanor actually started as a river guide’s solution to his clients’ soggy, water-logged sneakers. In 1984, his prototype splashed into the market, and soon after, Teva revolutionized river footwear with a sport sandal that could drain water, dry quickly and also tackle rugged river terrain. Over the last twenty years, Teva expanded its hybrid roots - from riverbed to rocky trail and city path - defying the limitations of sandals. With adjustable straps, grippy rubber outsoles and anatomical footbeds, Teva footwear provides the necessary means to explore, hike, paddle and run... giving outdoor adventurers the ability to "Go. Do. Be."