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Dear [CONTACT.NAME],
We have some important news this month. Due to the level of confusion regarding our Keyword Bidding Policy and the amount of enforcement necessary to protect our branding, we have simplified our policies. This will only affect you if you use Pay-Per-Click bidding to bring traffic to your site. Please make sure you review the policy changes as we expect all affiliates to comply with our terms of service! There is a detailed review of the changes below.

This is the new affiliate coupon this month: 10% OFF WEB ORDERS OF $100 OR MORE . This offer cannot be combined with any other offers. Post our coupon banners on your site to sweeten our everyday prices that much more. We offer discounts of 35-70% everyday! Point your site visitors to our huge selection of name brand clothing, footwear, outdoor gear, home furnishings and more at Sierra Trading Post.

COUPON DEAL: 10% OFF WEB ORDERS OF $100 OR MORE.
Cannot be combined with any other offers.
COUPON TERM: Now through June 1st.


SPECIAL NOTE: This is the only valid coupon for affiliate use. If you have any other coupons posted please remove them! Emphasizing our everyday value of 35-70% off, our bargain barn products and other sales on your coupon page is a good way to drive extra traffic without using an unauthorized coupon!

IMPORTANT KEYWORD BIDDING POLICY CHANGES!
I have received many emails asking for clarification of our keyword bidding policies. Many affiliates have also overbid on certain terms or have bid on restricted terms. In the interest of simplifying our policy and protecting our brand, Sierra Trading Post has decided to restrict bidding on any combination, variation or misspelling of our tradename. It is now against our policy to use any term similar to our name as either the bidding term, ad title, or display URL in your Pay-Per-Click marketing.

We are currently enforcing the old policy, we will begin actively enforcing the new policy on May 12th. Affiliates who are bidding on our tradename will be warned once and then temporarily removed. However, affiliates who are using our own domain name as their display URL will be immediately removed from the program. Acceptance back into our program will be based on further review. Unfortunately, this is a practice that has become alarmingly frequent and must be enforced.

We want to help you add value to the web and improve your site's power! We realize that restricting these terms may affect your sales. In light of this we are willing to offer a list of some of our top performing keywords. Since we are not willing to post these on our site, please email me, for a list of keywords.

Below are examples of coupon links you can use on your site, click the "Create Links" button on the link bar above to visit Linkshare for our full selection of banners.
Coupon 468x60
Coupon 125x125
Coupon 120x60

10% off web orders of $100 or more! - CLICK HERE to redeem! **Cannot be combined with other offers**


PROMOTIONAL BANNER:
Post this banner on your site to stay updated with our latest sales. More sizes are available in your Linkshare interface.
468x60


AFFILIATE TOOLS
If you haven't checked out our FREE tools you are missing out! We recently added several new tools - the links below will take you to our tools page where we offer multiple ways to strengthen your site:
Free Site Content
Synonymizer
Linkwrapper
Product Showcase Creators
GoldenCAN Storefront Integration
Website Templates
Affiliate Glossary
RSS feed

As always, let me know if you have any questions or comments.
Justin Johnson
Affiliate Manager
Sierra Trading Post
jjohnson2@sierratradingpost.com
www.sierratradingpost.com
www.sierratradingpostaffiliates.com