I have received many emails asking for clarification of our
keyword bidding policies.
Many affiliates have also overbid on certain terms or have bid on restricted terms.
In the interest of simplifying our policy and protecting our brand, Sierra Trading Post has decided to
restrict bidding on any combination, variation or misspelling of our tradename. It is now against our policy
to use any term similar to our name as either the bidding term, ad title, or display URL in your Pay-Per-Click
marketing.
We are currently enforcing the old policy, we will begin actively enforcing the new policy on May 12th. Affiliates
who are bidding on our tradename will be warned once and then temporarily removed. However, affiliates who are using
our own domain name as their display URL will be immediately removed from the program. Acceptance back into our program
will be based on further review. Unfortunately, this is a practice that has become alarmingly frequent and must be enforced.
We want to help you add value to the web and improve your site's power! We realize that restricting these terms may affect
your sales. In light of this we are willing to offer a list of some of our top performing keywords. Since we are not willing
to post these on our site, please
email me, for a list of keywords.
