Shortly after I began managing our affiliate channel last year we
began work on some tools to help affiliates develop content. Contextual
links and unique content can be very good for natural SEO rankings
and conversions. With this in mind we developed the
Linkwrapper and the
Synonymizer! The Linkwrapper takes a block of text or HTML and automatically creates links to Sierra Trading Post from certain keywords using your encrypted ID. The Synonymizer allows you to
replace words in our datafeed copy with synonyms and generates a URL that you can use in
your datafeed script for unique content. We are
also providing brand descriptions for
over 150 brands plus subcategory descriptions for many of those brands! This copy is designed
as a
starting point for your site content. We recommend
that you choose brands you would like to promote and then edit the block so it is unique
for your site. If everyone uses the same copy it will have little value!
