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Q4 WINNERS ANNOUNCED!

Dear [CONTACT.NAME],
I have been working hard over the last few months to finalize the Q4 promotion, gather and send the information for free Revenue Magazine subscriptions. The time has come to reap rewards! The winners of last year's Q4 SALES BLAST are announced below. Thanks for your participation in our program and your contribution to our marketing effort! We are working on new tools to help you optimize and strengthen your site, keep your eye on your inbox so you don't miss our tools and promotions.

GREATEST PERCENTAGE INCREASE IN SALES:
Winner: MrRebates
MrRebates.com began increasing placement for Sierra Trading Post in late October and early November by featuring us in key high-traffic portions of the website plus newsletter placements. They also promoted our value proposition and affiliate coupon to their visitors while providing cash-back to their customers. This extra promotion resulted in an incredible leap in Q4 sales that has stayed strong into 2006. Mr. Rebates presented a consistent message to its customers without the use of unauthorized coupons or trademark bidding and managed a conversion rate that exceeded the channel average! MrRebates will receive their choice of a gift card to Sierra Trading Post for $2000 or $1000 cash.

GREATEST CONVERSION RATIO:
Winner: CouponCabin
There were several affiliates in Q4 that had amazing conversion rates. This category was a close competition but CouponCabin definitely stood out as a high-converting traffic source. The Sierra Trading Post page at CouponCabin.com not only features our latest coupons but also emphasizes our everyday values of 35-70% off and our bargain barn value of 60% off or more! CouponCabin also has an explanation of where to enter our coupon codes, frequently asked questions about link problems and a brief explanation of what our company offers. These elements, as well as a table of recent price drops, drove great sales and awesome conversions in Q4. For their efforts, CouponCabin will receive their choice of a $1000 Sierra Trading Post gift card or $500 cash.

BEST VALUE ADDED SITE CAMPAIGN:
Winner: FabulousSavings
Mike Yack and his team at FabulousSavings.com worked personally with Sierra Trading Post to create a custom campaign. FabulousSavings' mastery of web design and online marketing drove value-added traffic that continues to convert in 2006! Mike's awesome effort, strong communication and quality pages will earn FabulousSavings their choice of a $1000 Sierra Trading Post gift card or $500 cash.

BEST NEW AFFILIATE:
Winner: Workerwarehouse.com
In this category I was looking for a new affiliate that could try some of the tips listed and test some unique campaigns to drive traffic. This category relied more on nomination since an important part of the contest was letting me know what you were doing to become a successful affiliate! No new affiliates nominated themselves for this category so the award goes to Jesse Hoffman and his Worker Warehouse site for his hard work building a new site that adds value to our marketing effort. Jesse communicated with me frequently during Q4 to update me on his campaign. He exhibited many of the qualities I was looking for in a new affiliate. He also worked hard to comply with input from our own vendors on how their products were marketed. Though he is not a new affiliate, for working hard to add value to the web Jesse will receive his choice of a $500 Sierra Trading Post giftcard or $250 in cash.


We have a variety of FREE tools on our affiliate site that many affiliates have used to increase the value of their site and take home more commission! The following links may help you drive sales and get the most from your site:



Thanks for your participation in our program. I am always interested in your feedback. If you have any questions, concerns or problems feel free to contact me:
Justin Johnson
Affiliate Manager
jjohnson2@sierratradingpost.com
307-772-8945
Sierra Trading Post
www.sierratradingpost.com
www.sierratradingpostaffiliates.com